This is the second time DNSE has received this title from the Vietnam Strong Brand Program, a prestigious annual event with a 20-year history of formation and development. In 2022, DNSE was honored in the top 10 Impressive Growth Brands, thanks to its strong and comprehensive digital transformation strategy that brought breakthrough business results in a short time.

In 2023, the efforts of this fintech model securities company continued to be recognized when it was honored in the Top 10 Strong Brands - Pioneering Innovation.

At the ceremony, Mr. Nguyen Hoang Viet, Deputy General Director of DNSE, expressed his joy at receiving the honor and shared: "DNSE takes technology as its core development, so in recent years, we have devoted all resources to investing in the application of the most advanced technology in financial-securities products. DNSE is proud to bring pioneering features that help customers manage and invest easily, and especially open up opportunities for newcomers to the stock market."

Pursuing the mission of using technology to "Simplify investment for Vietnamese people," DNSE is a securities company with many new and breakthrough initiatives in the field of finance and securities. In just the past 3 years, DNSE has continuously launched features that are first of their kind, aiming to provide customers with simple, convenient, and scientific investment tools.

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DNSE provides many new technology features to support investors.

DNSE is the only unit in Vietnam to build and apply a Management and Lending System for each individual transaction (Margin Deal) with many advantages such as transparent break-even price, flexible selection of interest rates and loan ratios, avoiding maximum risk of cross-selling good stocks in the portfolio when being margin-called. The AI Broker feature, which DNSE has worked hard to build, acts as an assistant accompanying investors, providing real-time information and analysis about the market, stocks, suggesting potential stock codes based on objective data assessments...

Notably, DNSE has partnered with many data and financial units through API connections with the goal of accelerating in the race to develop the customer network. In just 3 months since the securities account product provided by DNSE was launched on the ZaloPay e-wallet, DNSE recorded nearly 215,000 new accounts. For 3 consecutive months recently in Q3/2023, this strategy has helped DNSE to be among the leaders in market share of new accounts with the number of accounts accounting for 32.95% of the entire market. Particularly in September 2023, the number of new accounts opened by DNSE accounted for up to 43.7% of the entire market.

Before the title of Top 10 Strong Brands - Pioneering Innovation, thanks to outstanding achievements in technology in finance and securities, in July 2023, DNSE Securities had previously achieved a double award with two important categories: "Securities Platform of the Year" and "Breakthrough Investment Product of the Year" at the prestigious international award - Asian Banking & Finance 2023.

By being honored at many prestigious domestic and international awards, DNSE Securities is gradually affirming its position as a pioneer in the field of digital securities, showing development prospects, positive growth in both customer market share and business results, thereby bringing effective utilities to customers in investment.