Celebrating 18 years of development, including 5 transformative years adopting a fintech-driven securities model - DNSE enters a new “mature” phase with the position of a pioneer in digital brokerage, owning breakthrough products that lay the foundation for a new era of smart investing in Vietnam.
Driven by the mission to “Simplify investing for Vietnamese people,” DNSE has spent the past five years fully committed to applying technology to optimize every user experience. This philosophy is clearly reflected in DNSE’s digital investment products, where technology serves as the backbone of every innovation.
With this strategy, DNSE has built a comprehensive digital financial ecosystem, featuring a suite of pioneering tech products highly rated by the market, helping the company become one of the most impressive high-growth securities firms in Vietnam from 2020 to 2025.
Margin Deal - The “technical key” unlocking a new era of flexible investing
One of DNSE’s most notable technological milestones is Margin Deal, the first trade-level margin management and lending system in Vietnam. Unlike traditional margin models, DNSE allows each transaction to be separated, with customizable loan ratios and granular risk control.
According to Nguyễn Ngọc Linh - CEO of DNSE, DNSE is currently the only securities company in the market managing risk at the individual transaction level. This approach delivers superior effectiveness, especially by helping investors minimize risk and respond flexibly in all market conditions.
DNSE’s Transaction-Based Risk Management and Lending System (Margin Deal): A Superior Advantage
With Margin Deal, investors can easily track the actual profit and loss of each stock, fully inclusive of taxes and fees. When the market fluctuates, the system only applies margin requirements to positions that violate risk thresholds, avoiding cross force-selling on other strong holdings. This mechanism effectively prevents a common drawback of traditional margin models.
Since its launch, the flexible structure of Margin Deal has contributed significantly to DNSE’s rapidly growing margin lending balance. By the end of Q3, DNSE’s margin loan book reached a record VND 5,750 billion.
In the future, Margin Deal is expected to serve as a technical “key enabler” for DNSE to enter the intraday trading era, where speed and autonomy are decisive factors.
Artificial Intelligence – DNSE’s Strategic Leap in Personalized Investing
DNSE is also a pioneer in bringing AI into investment products. The virtual securities assistant Ensa, built as a chatbot, helps users analyze market data, aggregate news, and receive trade ideas based on their personal risk profile. By providing objective insights and continuously updated data, Ensa helps investors save time and reduce emotional bias compared to traditional brokers.
Recently, DNSE introduced AI Order, a feature that uses algorithms to automatically split large orders into smaller ones, optimizing average price, improving matching efficiency, and reducing market impact and liquidity risk. This marks a “revolutionary” step forward for institutional investors and high-volume traders.
The AI Order feature at DNSE represents a revolutionary breakthrough, optimizing both price execution and matching efficiency, especially for institutional investors or those trading at high volumes.
By applying AI, DNSE has pushed personalization and automation in investing to new depths, making technology a true companion for Vietnamese investors.
Acceleration in Derivatives Trading and an Open-Connected Ecosystem
In the derivatives segment, DNSE offers a highly stable platform that enables fast and seamless trading, integrated with automated features such as take-profit and stop-loss setups, as well as real-time profit/loss alerts. Clients can trade derivatives directly from their primary securities account without switching to a sub-account.
DNSE’s transaction-based (deal-based) risk management model is also applied to derivatives products, giving investors a superior level of risk control.
DNSE’s derivatives products offer fast, stable execution along with advanced automated features, delivering a superior trading experience for investors.
These achievements not only affirm DNSE’s capacity for continuous innovation but also reflect the company’s strong vision and dedication to making investing easier, more convenient, and accessible to a broader range of Vietnamese users. A consistent theme across DNSE’s product suite is its ability to address real investor needs while relentlessly simplifying and improving every interaction.
Marking its 18th anniversary, DNSE has built a comprehensive digital securities ecosystem that combines modern technology with a minimalist, efficient investment experience. This foundation positions DNSE to accelerate even further, ready to capture new opportunities as Vietnam’s market moves toward an upgraded classification and welcomes a new generation of investors.
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